Alma Jones

If you want to know how to write, ask yourself one important question: who is your audience? Different types of readers will look for different types of appeal. Be a more effective writer by learning about the three types of appeal to the audience and readers.

Ethical appeal refers to your article’s capacity to observe certain ethical norms. For instance, if you want to tackle sensitive topics such as abortion, present your case in a thoughtful manner. Never be pushy as a writer if you want to appeal ethically to your readers. Establish your reliability by stating a full disclosure. If you are a blogger and you have been paid to provide a positive review of a product, always disclose the fact and your blog posts will have ethical appeal.

Rational appeal refers to your article’s capacity to attract readers based on the evidence it presents. If you want to know how to use rational appeal as a writer, always state your sources, draw logical conclusions instead of simply pointing out opinions, and be objective at all costs.

Emotional appeal refers to your article’s capacity to evoke emotion. If your article is a sob story, it is most likely to have emotional appeal over any of the the other types of audience appeal. This is frequently used on television and in advertising.

Learning how to write means learning about your audience and the different types of audience appeal. Learn to use all three and you will soon write engaging articles!