Alma Jones

If you want to know how to write, ask yourself one important question: who is your audience? Different types of readers will look for different types of appeal. Be a more effective writer by learning about the three types of appeal to the audience and readers.

Ethical appeal refers to your article’s capacity to observe certain ethical norms. For instance, if you want to tackle sensitive topics such as abortion, present your case in a thoughtful manner. Never be pushy as a writer if you want to appeal ethically to your readers. Establish your reliability by stating a full disclosure. If you are a blogger and you have been paid to provide a positive review of a product, always disclose the fact and your blog posts will have ethical appeal.

Rational appeal refers to your article’s capacity to attract readers based on the evidence it presents. If you want to know how to use rational appeal as a writer, always state your sources, draw logical conclusions instead of simply pointing out opinions, and be objective at all costs.

Emotional appeal refers to your article’s capacity to evoke emotion. If your article is a sob story, it is most likely to have emotional appeal over any of the the other types of audience appeal. This is frequently used on television and in advertising.

Learning how to write means learning about your audience and the different types of audience appeal. Learn to use all three and you will soon write engaging articles!

How many times have you stared blankly at your computer screen or at your paper, wondering how to start writing an article without popping a vein? Writing sometimes gets even the best of us. It can be quite difficult to put all your ideas on paper, no matter how good they seemed swimming in your head a few minutes ago. If you want to know how to start writing an article, you came to the write place. Take a deep breath, empty your mind of distractions, and pay close attention as we dissect the problem.

To know how to start writing an article, you have to understand a few concepts:

Writing is not simply jotting down words on paper; it entails so much more. To write an article on a certain topic, you need to know what sub-topics you want to tackle, who your audience is, what your sources will be, and what the flow of ideas will lead to.

Writing requires both creativity and logic. That means you need to have a concrete idea – and then you need to put it into words in a way that will appeal to your target audience. Without either, you will be hard-pressed to come up with a well-written article.

Writing requires exercise. The brain is like a muscle that you need to flex regularly for it to work efficiently. This is why a lot of people find themselves stumped when they need to write an article: it’s probably something they don’t really do everyday. If you want to write an article, practice everyday! One way to do that is to start a blog.

Writing is making order out of the mess in your head. If you want to know how to start writing an article, find a way to organize your thoughts. Jot down principal ideas, rearrange them, and use bullets. Make a flowchart of your ideas – that should condition your brain and guide you as to how to start writing an article.

Writing requires technical skill. No matter how good you are at telling a story, you won’t be able to write a good article if you don’t know how to use punctuation marks and observe verb tenses. Brush up on your grammar by reading books of your favorite genre. After all, a good writer is also a good reader.

For more tips on how to start writing an article, check back soon!